Once you have identified your online business and launched into it, it is essential that you continuously promote your business through all available mediums. While some of the methods are expensive, there are several inexpensive methods to promote your business. The Web 2.0 tools in particular are extremely versatile and come at zero cost. The following discussion highlights the benefits of using podcasts to promote your business.
Human psychology plays an important role in any form of business. This is even more true with Internet business because there is no physical store and the touch and feel factor is lost. There must therefore be some means to make up for this and connect with your customer or prospects. Using the visual medium is best, but when that is not possible you can at least use the power of the spoken words. Add an audio file to your promotional material and the viewer immediately has the option of hearing your voice.
Podcasts should be used with diligence. The best way is to start out saying something about you, how your product or service can benefit the viewer. You can even add some current local news or a piece of popular music. But, the sales pitch should be reserved for a later occasion when you have established more intimate contact.
While podcasts do have their benefits, you should not thrust it on the viewer. Give them an option. People coming to your website are often in a hurry or may be under surveillance because they are at work or things like that. Best way to avoid possible embarrassment is providing an option button which the viewer can click to listen to you. Always remember to keep your customers' interests up front and your online business would be on its road to success.
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