Podcasts are an awesome tool that you can use to make money online...it is easier to learn how to make money online with podcasts than with a lot of other vehicles. You can build your list and get your business started really quickly. I'll talk about some of the things that make podcasting such a great way for a beginner or seasoned veteran to build or grow their internet marketing business.
First, they are easy
Unlike building a website, there's no fancy CSS style sheets, no fonts...no html code...nothing like that to worry about. They are so simple you can literally have your podcast up and running in an hour. I think blogs are pretty easy to set up...well, podcasts are WAY easier even then setting up a blog!
They are on the internet forever
Once you get your podcast up it is on the internet forever. That's different from, say a newsletter, which you email out and either gets read or thrown away. People will actually seek out your older podcasts after they listen to your recent ones.
There is less competition
The big search engine for podcasts is iTunes...everybody knows about it, but there just isn't a lot of podcast content out there. That means you have less competition which makes it easier for you to be a break out star in your niche!
Ranking vs Rating
iTunes ranks you based on the number of 5-star ratings your listeners give you. So you can actually ask your listeners to go to iTunes and leave comments and give you a 4- or 5-star rating. Over time you are going to build up a good list of 5-stars and subscribers which is going to have you ranking higher in the iTunes search engine than any newcomer.
Use them to drive traffic
You can also use your podcasts to drive traffic to your website or blog if you have them. You just want to mention at the beginning and end of the podcast where the listener can go for more information. Give you name, the URL and things like that.
If you don't already have a website or blog, when you set up your podcast hosting with podomatic they will create a page for you. You can have notes there, what you are about, your various titles, etc...and you can drive traffic there.
Then on your podomatic page you can have a link to your iTunes page...so you can actually link both these pages together by driving traffic to your podomatic page and there having a call to action to give you a 5-star rating on iTunes and provide your iTunes link right there. Sweet!
List building and email marketing
When you host your podcast, if you use a service like podomatic, which is free, they will actually have a way for people to sign up for your list so they can be emailed when you release a new podcast.
You can customize the email that is sent out and have other links in it...to your iTunes page, your website, whatever.
So whether you are wondering how to make money online quickly and easily, or you are wanting to boost your existing business, podcasts are a great tool. They are super simple and free to set up. There really are no excuses-anyone can use podcasts for their internet marketing business!
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