A Few Things to Avoid When Picking an Autoresponder Tool

Picking a good autoresponder can be something of an acquired skill - you need to know what you're looking for and you also need to be aware of what else there is out there on the market. A good autoresponder can effectively form the base of your online marketing campaign, you can use the tool to make regular contact with people who have expressed an interest in the services or products you offer and in some instances, providing your subscriber list is big enough, you can even begin dipping in and out of the list whenever you need to make a little bit of extra cash. The main problem however is that there is literally so many autoresponder tools now out there on the market that it's becoming increasingly difficult to choose between them. This article will go into more depth on what to look for in an e-mail autoresponder.

The first thing you always need to look out for when choosing an autoresponder tool is deliverability rate. This crucial statistic will give you an indication on how successful the tool is at doing exactly what you want it to do: delivery e-mails to your subscribers. In some cases e-mail autoresponder tools can report paltry deliverability rates of under 50%, you need to make when looking for an e-mail autoresponder that the deliverability rate is sufficiently high to ensure that the majority of the e-mails you send arrive at their intended destinations. The best autoresponders will have relationships with various ISPs, this will ensure your e-mail gets through various filters and arrives where it needs to go.

Another thing you need to look for in an autoresponder tool is the ability to schedule mailings. This is a crucial component in any autoresponder tool as it saves you the hassle of manually scheduling the e-mails you send out and it also allows you the opportunity of segmenting your audience so that a specific group of subscribers will be able to receive a specific type of e-mail e.g. all new subscribers will receive a welcome e-mail.

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