Use Podcasts to Promote Your Online Business

Once you have identified your online business and launched into it, it is essential that you continuously promote your business through all available mediums. While some of the methods are expensive, there are several inexpensive methods to promote your business. The Web 2.0 tools in particular are extremely versatile and come at zero cost. The following discussion highlights the benefits of using podcasts to promote your business.

Human psychology plays an important role in any form of business. This is even more true with Internet business because there is no physical store and the touch and feel factor is lost. There must therefore be some means to make up for this and connect with your customer or prospects. Using the visual medium is best, but when that is not possible you can at least use the power of the spoken words. Add an audio file to your promotional material and the viewer immediately has the option of hearing your voice.

Podcasts should be used with diligence. The best way is to start out saying something about you, how your product or service can benefit the viewer. You can even add some current local news or a piece of popular music. But, the sales pitch should be reserved for a later occasion when you have established more intimate contact.

While podcasts do have their benefits, you should not thrust it on the viewer. Give them an option. People coming to your website are often in a hurry or may be under surveillance because they are at work or things like that. Best way to avoid possible embarrassment is providing an option button which the viewer can click to listen to you. Always remember to keep your customers' interests up front and your online business would be on its road to success.

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How to Make Money Online With Simple, Easy Podcasts

Podcasts are an awesome tool that you can use to make money online...it is easier to learn how to make money online with podcasts than with a lot of other vehicles. You can build your list and get your business started really quickly. I'll talk about some of the things that make podcasting such a great way for a beginner or seasoned veteran to build or grow their internet marketing business.

First, they are easy

Unlike building a website, there's no fancy CSS style sheets, no fonts...no html code...nothing like that to worry about. They are so simple you can literally have your podcast up and running in an hour. I think blogs are pretty easy to set up...well, podcasts are WAY easier even then setting up a blog!

They are on the internet forever

Once you get your podcast up it is on the internet forever. That's different from, say a newsletter, which you email out and either gets read or thrown away. People will actually seek out your older podcasts after they listen to your recent ones.

There is less competition

The big search engine for podcasts is iTunes...everybody knows about it, but there just isn't a lot of podcast content out there. That means you have less competition which makes it easier for you to be a break out star in your niche!

Ranking vs Rating

iTunes ranks you based on the number of 5-star ratings your listeners give you. So you can actually ask your listeners to go to iTunes and leave comments and give you a 4- or 5-star rating. Over time you are going to build up a good list of 5-stars and subscribers which is going to have you ranking higher in the iTunes search engine than any newcomer.

Use them to drive traffic

You can also use your podcasts to drive traffic to your website or blog if you have them. You just want to mention at the beginning and end of the podcast where the listener can go for more information. Give you name, the URL and things like that.

If you don't already have a website or blog, when you set up your podcast hosting with podomatic they will create a page for you. You can have notes there, what you are about, your various titles, etc...and you can drive traffic there.

Then on your podomatic page you can have a link to your iTunes page...so you can actually link both these pages together by driving traffic to your podomatic page and there having a call to action to give you a 5-star rating on iTunes and provide your iTunes link right there. Sweet!

List building and email marketing

When you host your podcast, if you use a service like podomatic, which is free, they will actually have a way for people to sign up for your list so they can be emailed when you release a new podcast.

You can customize the email that is sent out and have other links in it...to your iTunes page, your website, whatever.

So whether you are wondering how to make money online quickly and easily, or you are wanting to boost your existing business, podcasts are a great tool. They are super simple and free to set up. There really are no excuses-anyone can use podcasts for their internet marketing business!

Try Out New Podcasting Tools For Better Podcasts   Get Your Podcast Featured - Traits of Podcasts That Get Featured   6 Strategies to Use When Podcasting   Why People Love Listening to Podcasts   Talk Radio Podcasts - What to Talk About   How Podcasting Can Help Your Online Business