Could You Be Leaving Money on the Table?

Most product owners just have one product. If they are selling an ebook, that is all they are selling. They are just focus on selling the eBook and nothing else. But as you get more involved into marketing you will come to realize that if you are selling an ebook, you have the potential to selling a MP3 version of that same eBook too.

Leaving Money On The Table

You literally leave money on the table when you just sell on item when you could be selling more. If the customer has trusted you to buy one item from you then they will be more trusting to buy additional items too.

But you must understand how to position your offer in a manner in which you do not turn the customer off or make them feel as if you're haggling them for a sale. Try to understand what your customer wants at all time.

You have heard the story many times the guy who goes to the hardware store and buys a drill. The problem is that he does not want a drill. What the guy wants is a hole. You have to understand what the customer wants in order to sell. And knowing the size of the hole is even better because now you understand what has driven him to come into the hardware store.

Therefore you must understand what the customers want so that you can provide it to them and not leave money on the table. You leave money on the table as a marketer when you don't understand what the customer is looking for.

Using the same analogy about the hole, if you know that he wants a hole you can sell him walls plugs, paint to cover his mistake. He might need eye gear, gloves and the list could go on and on. But now you understand the mind of the customer.

Marketing to the consumer online is no different than marketing to the customer in a brick and mortar company. You just have to get into the head of the customer. And once inside you will understand never to leave money on the table again. Now you will realize how can you serve the customer in a way that will make him thank you for your excellent service and not only be a customer for life but tell his friends and family about your great service.

How to Create High Ticket Products - Sell Your $15,000 Product   Getting Testimonials For Your New Product   Zero Friction Marketing - Learn to Ease the Marketing Hassle   Product Launch Tips - 3 Powerful Methods to Drive a Stampede of Visitors to Your Product   What's the Secret of a Successful Internet Business Product?   How to Do a Proper Product Launch   

Tips to Make Money Selling Digital Photographs

The first task for any digital photographer is to create an attractive portfolio and also to organize photos in an accessible files on your computer. Limit your photos to about 20 per file and use names that will help you to easily locate them when the need arises.

Photo quality is extremely important so try and get it right from the start as editing photos will reduce their quality and may therefore be rejected by the leading stock photography sites. Make sure the camera settings are fixed at an optimim resolution - VERY IMPORTANT. Another good tip is to keep the sunlight directly behind you and for indoor photography using the flash and closing curtains will produce better quality shots.

For basic cropping and image resizing use Photoshop Elements 6 as other free online software will reduce the quality of photos for these basic editing procedures. The software is available at Adobe.com and I can also recommend some excellent training videos for Elements 6 provided by LearnElementsNow.com that will show you some excellent editing techniques that will actually improve overall photo quality.

Never miss the perfect shot, so remember that digital photos can just be erased, so always take 3 or 4 shots of your subject image. I could add to that and say never leave your digital camera at home as you never know when the perfect shot could arise and a mobile camera just isn't good enough for the strict photo quality standards.

Now I have already mentioned stock photography sites that are the basis for making money from your digital photographs and they don't accept just any digital photographers work and supply a small test that needs to be passed before you are allowed to submit your digital photos for sale on the stock photography sites. This is why the overall quality is so important otherwise you will have wasted your time and resources.

Once you begin to submit your work don't get over zealous and just present your very highest quality photos otherwise potential clients will be put off. Presentation is the key to success so that is why the organization of photos is all so important right from the first photo. Just one more point regarding the photo files and I would definitely recommend that you use the JPEG format as other file types may be rejected by some stock photography sites.

Apart from the stock photography sites there are a whole range of other photo business options whereby you can literally turn your photos into cash.

How to Create High Ticket Products - Sell Your $15,000 Product   Getting Testimonials For Your New Product   Zero Friction Marketing - Learn to Ease the Marketing Hassle   Product Launch Tips - 3 Powerful Methods to Drive a Stampede of Visitors to Your Product   

How to Make Money Online With Simple, Easy Podcasts

Podcasts are an awesome tool that you can use to make money online...it is easier to learn how to make money online with podcasts than with a lot of other vehicles. You can build your list and get your business started really quickly. I'll talk about some of the things that make podcasting such a great way for a beginner or seasoned veteran to build or grow their internet marketing business.

First, they are easy

Unlike building a website, there's no fancy CSS style sheets, no fonts...no html code...nothing like that to worry about. They are so simple you can literally have your podcast up and running in an hour. I think blogs are pretty easy to set up...well, podcasts are WAY easier even then setting up a blog!

They are on the internet forever

Once you get your podcast up it is on the internet forever. That's different from, say a newsletter, which you email out and either gets read or thrown away. People will actually seek out your older podcasts after they listen to your recent ones.

There is less competition

The big search engine for podcasts is iTunes...everybody knows about it, but there just isn't a lot of podcast content out there. That means you have less competition which makes it easier for you to be a break out star in your niche!

Ranking vs Rating

iTunes ranks you based on the number of 5-star ratings your listeners give you. So you can actually ask your listeners to go to iTunes and leave comments and give you a 4- or 5-star rating. Over time you are going to build up a good list of 5-stars and subscribers which is going to have you ranking higher in the iTunes search engine than any newcomer.

Use them to drive traffic

You can also use your podcasts to drive traffic to your website or blog if you have them. You just want to mention at the beginning and end of the podcast where the listener can go for more information. Give you name, the URL and things like that.

If you don't already have a website or blog, when you set up your podcast hosting with podomatic they will create a page for you. You can have notes there, what you are about, your various titles, etc...and you can drive traffic there.

Then on your podomatic page you can have a link to your iTunes page...so you can actually link both these pages together by driving traffic to your podomatic page and there having a call to action to give you a 5-star rating on iTunes and provide your iTunes link right there. Sweet!

List building and email marketing

When you host your podcast, if you use a service like podomatic, which is free, they will actually have a way for people to sign up for your list so they can be emailed when you release a new podcast.

You can customize the email that is sent out and have other links in it...to your iTunes page, your website, whatever.

So whether you are wondering how to make money online quickly and easily, or you are wanting to boost your existing business, podcasts are a great tool. They are super simple and free to set up. There really are no excuses-anyone can use podcasts for their internet marketing business!

Try Out New Podcasting Tools For Better Podcasts   Get Your Podcast Featured - Traits of Podcasts That Get Featured   6 Strategies to Use When Podcasting   Why People Love Listening to Podcasts   Talk Radio Podcasts - What to Talk About   How Podcasting Can Help Your Online Business